The only other K-pop music video to have surpassed 2.4 billion views is PSY's 'Gangnam Style.'
Released 8 years ago, 'DDU-DU DDU-DU' is officially BLACKPINK's most-streamed music video. The music videos for 'Kill This Love,' 'Boombayah', and 'As If It's Your Last' are currently the closest behind 'DDU-DU DDU-DU' - at 2.2 billion views, 1.8 billion views, and 1.5 billion views respectively.
The only other K-pop music video to have previously climbed to the 2.4 billion mark is also a BLACKPINK release, meaning the group holds both the top spots at this view count tier. "DDU-DU DDU-DU" was originally released in June 2018 as the title track of the group's mini-album SQUARE UP, and it has been breaking records ever since — charting internationally, topping iTunes in dozens of countries, and consistently pulling in new viewers years after its drop.
Reaching 2.4 billion views puts "DDU-DU DDU-DU" in rarefied air on YouTube, a platform with hundreds of millions of music videos competing for attention. For a K-pop group track to hit that number is a testament to just how wide and dedicated the BLINK fandom is worldwide. It also signals that BLACKPINK's cultural footprint isn't fading — even between comeback cycles, their catalog continues to grow. If you somehow haven't watched the iconic music video lately, now feels like the perfect time to add your stream to the count.
