Appearing at the Awards on Saturday (Dec. 7), Charli XCX was on hand to receive the Hitmaker of the Year honor, predominantly thanks to the massive global success of her Brat album throughout 2024. However, in her own acceptance speech, Charli XCX explained that that the very definition of what is a “hit” is up for debate. To underline her point, she deferred to some remarks she had written about The Velvet Underground‘s iconic debut album.
She namechecked the debut album by the influential New York City underground rock band in her acceptance speech at Variety’s Hitmakers Awards on Saturday (December 7), where she picked up the Hitmaker of the Year prize.
“And let’s be real, what is a hit if you’re not conquering both of those places?” she asked. “My album cover has not yet appeared at the Guggenheim or the Whitney or the Tate. However, some of my merch is available to purchase right now in Urban Outfitters. So I guess that means that I’m halfway there.”
While Charli XCX is correct that The Velvet Underground & Nico peaked at No. 195 upon its initial release, it re-entered the charts later in 1967, ultimately peaking at No. 171. In 2013, the record would reach its highest peak to date with No. 129.
Likewise, the famous quote about the record only selling 30,000 copies in its first five years has been up for debate as well. Eno’s full quote adds that despite the sales figure, “everyone who bought one of those 30,000 copies started a band”. However, later investigations have seen more than 58,000 copies had been sold by February 1969, with as many as 200,000 copies being sold by 1971. For comparison, in June, Charli XCX’s Brat debuted at No. 3 on the Billboard 200 with a total of 40,000 album sales.
(Source: NME- Billboard- Instagram)
