Amazon Is Blitzing Its Music HD Service With a Major Advertising Campaign — Starting With the Beatles
The new ad commemorates the 50th anniversary of The Beatles album, Abbey Road. The iconic song “Come Together” plays for the duration of the Amazon Music advertisement.
The campaign will run on television, theaters, and online across the United States. Amazon Music HD first debuted back in September — already, The Beatles are one of the top five most-streamed artists globally in the HD tier.
Amazon says they consulted with several Beatles experts to make sure all details were historically accurate. The video features each instrument The Beatles used to record “Come Together” at Abbey Road Studios — including the band’s Neumann U48 microphone.
The colors, textures, and details in the video were drawn from photos taken by Linda McCartney. Amazon’s new dedication to HD music undercuts the competition. Amazon Music HD is cheaper than both Tidal and Deezer’s Hi-Fi plans.
During its original run, Abbey Road spent 17 weeks at N° 1 -The Beatles’ Abbey Road album has returned to the top of the UK album charts after a record-breaking 49 years and 252 days.
The classic album returned to the summit on consumption of 34,680 units (including 2,284 from sales-equivalent streams and 8,707 on vinyl).
The chart-topping feat has been officially recognised as a Guinness World Record for the longest time for an album to return to No.1 in the UK. This new milestone for Abbey Road extends The Beatles’ own record, previously held by Sgt Pepper’s Lonely Hearts Club Band, which topped the charts in June 2017, after a gap of 49 years, 125 days.
Paul McCartney said: “It’s hard to believe that Abbey Road still holds up after all these years. But then again it’s a bloody cool album.”
As of today’s Official Chart Update, Abbey Road has a lead of 12,000 chart sales over last week’s chart-topper Why Me? Why Not. from Liam Gallagher (2). A newly released 50th anniversary edition of the album on CD and vinyl, featuring previously unheard material from the recording sessions, are driving its sales this week.
The release of the 50th anniversary editions of The Beatles‘ Abbey Road instantly evoked memories of the early days of Beatlemania. New versions of the 1969 album, released on September 27 in a variety of formats, instantly rose to the top of the Amazon sales charts in the U.S. and U.K.
The Beatles’ Paul McCartney and Ringo Starr enjoyed an epic reunion at Abbey Road studios on Thursday, 50 years after the release of their iconic 1969 album of the same name. The pair were attending the Apple Corps Abbey Road Studio 50th anniversary party and were joined by their partners, Nancy Shevall and Barbara Bach.
A forthcoming book titled Solid State: The Story of Abbey Road and the End of the Beatles Coming in October 2019 from author Kenneth Womack, Acclaimed Beatles historian Kenneth Womack offers the most definitive account yet of the writing, recording, mixing, and reception of Abbey Road. The 296-page, hardcover Solid State, with a foreword by Alan Parsons, is timed to coincide with the 50th anniversary of the Beatles’ Abbey Roadalbum. The book will be published by Cornell University Press and is available now for pre-order in the U.S. here and the U.K. here.
Solid State is described on Womack’s website as “the most definitive account yet of the writing, recording, mixing, and reception of Abbey Road.” The 1969 album, the author writes, “introduced a number of new techniques and technologies to the group’s sound.
Womack’s colorful retelling of how this landmark album was written and recorded is a treat for fans of the Beatles. Introduced with a foreword by renowned engineer, producer, and musician Alan Parsons, Solid State takes readers back to 1969 and into EMI’s Abbey Road Studios, which featured an advanced solid-state transistor mixing desk. Womack focuses on the dynamics between John, Paul, George, Ringo and producer George Martin and his team of engineers.
“As Womack shows,” the description continues, “Abbey Road was the culmination of the instrumental skills, recording equipment and artistic vision that the band and George Martin had developed since their early days in the very same studio seven years earlier. A testament to the group’s unparalleled creativity and their producer’s ingenuity, Solid State is required reading for all fans of the Beatles and the history of rock ’n’ roll.”