Ellie Goulding takes a new route with her next drop, the emotional “Flux.
“On this record I found myself taking inspiration from different relationships and stages in my life,” singer says exploring the conflicting emotions of holding on when it’s time to let go in her new stirring song, “Flux.” Produced by Jim Elliot and Joe Kearns, the piano-led, strings-tipped ballad’s accompanying video was directed by Rianne White.
“I’m still in love with the idea of loving you,” the songstress belts in the chorus. The accompanying black-and-white video shows Goulding in an empty warehouse playing piano in the pouring rain.
“This album is definitely a return of some sorts, because it’s very much written by me,” Goulding recently told Billboard of her upcoming album. “It’s much less collaborative than the last album. It has much more clarity and space. This album is the album of my voice, and my songwriting, and that’s kind of what I’ve always wanted to do. There will be electronic influences and hip-hop influences, and the music that I grew up listening to and that I’ll never be able to shake off. I’ve always had my own interpretation of what’s happening in pop music.
‘Flux’ is a song that I wrote entirely from the heart that seemed to capture how I felt about not ever being able to let go of a past love, even though it was over for a reason,” Goulding said in a statement. “I feel like I am in a constant state of change and upheaval and it makes me unable to root myself and get over things easily.
The star has yet to announce a release date for her next project, which serves as a follow-up to her 2015 record, Delirium. Earlier in the month, Goulding appeared in Clean Bandit’s Trump-parodying “Mama” video. She also recently released “Close to Me” featuring Diplo and Rae Sremmurd.