“I am honored to join forces with Mattel in their visionary efforts to create a better world through play,” said actress and longtime activist Hannah in a news release seemingly issued by the toy company on Tuesday. (NeilYoung archives reports)
As reported in outlets from the Washington Times (since removed) to People. “Barbie has changed in many ways since I was a girl, but under the surface,she’s still toxic. Now, when she’s done being used, instead of persisting forever as a poison Barbie will be able to return to the earth, just like all living things. I am thrilled to be a part of this exciting journey.
Actress Daryl Hannah starred in a video released on Tuesday where she announced that by 2030, all Mattel toys will be plastic-free, starting with Barbie being made from all compostable materials. To celebrate the environmental commitment, Hannah also said Mattel would release a limited edition line of “EcoWarrior” Barbies, featuring herself and climate activists like Greta Thunberg.
Several news organizations reported on the announcement, which was quickly revealed to be a prank by activist groups Barbie Liberation Organization and Yes Men — as Mattel confirmed the video, along with accompanying press releases and advertisements, were indeed fake.