The Rolling Stones launch Happy Socks collaboration


Swedish sock and underwear brand Happy Socks has announced a limited-edition collaboration with The Rolling Stones, launching online and in-store for Spring/Summer 2019.

The Rolling Stones have joined forces with the Swedish sock and underwear company to create a limited edition range of multicoloured socks inspired by the band’s legendary ‘lick’ logo.stones

Pieces from the Happy Socks x Rolling Stones collection are priced at $16 for individual adult pairs, $8 for individual kids pairs, $48 for a three-pack collector’s gift box, $96 for a six-pack box and $32 for a kids four-pack box.

You can see the band’s limited-edition socks at with both adults and children sizes starting at €13.95.

Happy Socks founder and creative director, Viktor Tell, said in a statement: “It’s great to work with such a legendary band and its famous visuals. Every time I’ve seen that iconic logo I’ve wished that someone would unleash its colourful potential. And now we finally have. Makes us feel like Sock n’ Roll Stars.”

With brightly colored designs focused on the iconic British rock band’s “Lick” logo, the collection incorporates “Happy Socks’ signature patterns and colors for an electric selection of styles,” the company explained in a release. The capsule features six unique pairs of soft combed cotton socks, available as single pairs or as part of collectable gift boxes, as well as four pairs of kids socks.

The iconic group have unveiled their much-anticipated combed cotton six-piece capsule collection – which are available on their own or as part of collectible gift boxes in packs of three or six – as they embark on the U.S leg of The Rolling Stones: 2019 No Filter Tour next month in Miami.

Happy Socks have also previously teamed up with The Beatles, Andy Warhol, Snoop Dogg and Wiz Khalifa to make a range of vibrant limited-edition collections for excited fans around the globe.





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