Last June, sneaker lovers saw one of the symbols of rock history printed on their shoes: it was the famous Rolling Stones' tongue. In fact, the band led by Mick Jagger had partnered with Skechers, The Comfort Technology Company, for three new sneakers. The success of this edition was so great that the company and the British group decided to do an encore with a new collection, again of three models, which "creatively reinterpret the rebellious and unmistakable spirit of the legendary English group". There
Layely the Stones opened up a new collection ofThe items, which just hit shelves at Bergdorf Goodman’s in New York, coincide with the band’s New Jersey dates in early August. The collection will next travel to Los Angeles, where it will be available at Maxfield during the band’s August stops at the Levi's Stadium in Santa Clara and the Rosebowl in Pasadena; then it will head to Miami, where the tour wraps on Aug. 31.
“The tongue is almost like the Nike of the music industry,” says Owens-Russo. “It is this iconic thing that doesn’t even need the word 'Rolling Stones' next to it.” Indeed, the John Pasche design has resonated far and wide since 1969, when it was created for the band.
As part of this collection, brands including the Pharrell Williams-approved Cactus Plant Flea Market and L.A.-based Chrome Hearts have put their own spin on the motif. Designer Cynthia Lu (a former assistant to Williams and designer of Cactus Plant Flea Market) pairs the logo with graphic imagery and words on T-shirts and sweaters, while Chrome Hearts brings back some of their sold-out limited-edition Rolling Stones jewelry.
The Rolling Stones have joined forces with the Swedish sock and underwear company to create a limited edition range of multicoloured socks inspired by the band's legendary 'lick' logo.
Pieces from the Happy Socks x Rolling Stones collection are priced at $16 for individual adult pairs, $8 for individual kids pairs, $48 for a three-pack collector's gift box, $96 for a six-pack box and $32 for a kids four-pack box.
You can see the band's limited-edition socks at www.happysocks.com with both adults and children sizes starting at €13.95.
Happy Socks founder and creative director, Viktor Tell, said in a statement: "It's great to work with such a legendary band and its famous visuals. Every time I've seen that iconic logo I've wished that someone would unleash its colourful potential. And now we finally have. Makes us feel like Sock n' Roll Stars."
With brightly colored designs focused on the iconic British rock band's "Lick" logo, the collection incorporates "Happy Socks’ signature patterns and colors for an electric selection of styles," the company explained in a release. The capsule features six unique pairs of soft combed cotton socks, available as single pairs or as part of collectable gift boxes, as well as four pairs of kids socks.
The iconic group have unveiled their much-anticipated combed cotton six-piece capsule collection - which are available on their own or as part of collectible gift boxes in packs of three or six - as they embark on the U.S leg of The Rolling Stones: 2019 No Filter Tour next month in Miami.
Happy Socks have also previously teamed up with The Beatles, Andy Warhol, Snoop Dogg and Wiz Khalifa to make a range of vibrant limited-edition collections for excited fans around the globe.
