Taylor Swift releases new album ‘Lover,’ – video

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Taylor Swift released on Friday her seventh studio album Lover after dropping a music video for the project’s title track.

Lover is available in stores and on music streaming services such as Spotify, Apple Music, Amazon Music, Pandora, Tidal, Sound Cloud and YouTube Music, among others.

The fantasy clip mostly takes place inside a snow globe

Taylor Swift has released the music video for her latest single ‘Lover’ – watch the colourful clip above

The song is the title track from the singer’s brand new album, which has been released today (August 23). It follows two years on from 2017’s ‘Reputation’.

Swift has now shared the visuals for ‘Lover’, which takes place largely within a snow globe. Swift and actor/dancer Christian Owens are the stars of the romantic fantasy clip, showing them in various scenes in a fancy home within the snow globe. The singer co-directed the video along with Drew Kirsch.

The album contains 18 tracks including “I ForGot That You Existed,” “Cruel Summer,” “Lover,” “The Man,” “The Archer,” “I Think He Knows,” “Miss Americana & the Heartbreak Prince,” “Paper Rings,” “Cornelia Street,” “Death By a Thousand Cuts,” “London Boy,” “Soon You’ll Get Better” featuring the Dixie Chicks, “False God,” “You Need to Calm Down,” “Afterglow,” “ME!” featuring Brendon Urie, “It’s Nice to Have a Friend,” and “Daylight.”

“The album is very much a celebration of love, in all its complexity, coziness and chaos. It’s the first album of mine that I’ve ever owned, and I couldn’t be more proud. I’m so excited that #Lover is out NOW,” Swift tweeted on Thursday.

According with Nielsen Swift’s  Reputation scored the best-selling week of 2017 – and became the year’s highest-selling album in total so far – as the singer’s latest Number One LP sold over 1.2 million copies in its debut week.

fourth time Swift crossed the platinum plateau in an opening week – following 2010’s Speak Now, 2012’s Red and 2014’s 1989 – making her the first artist to achieve four million-selling weeks, Billboard reports. Reputation also notched the 10th best sales week in Nielsen Music history.

Reputation is Swift’s sixth studio album and was released on Nov. 10 through Big Machine Records. It is her fifth No. 1 on the Billboard 200.

The Billboard 200 chart ranks the most popular albums of the week in the U.S. based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA). The new Dec. 2-dated chart (where Reputation launches at No. 1).According to Nielsen, Reputation sold an astonishing 41 percent more albums than the other 199 albums on this week’s Billboard 200 combined.

A recent journalistic investigation from BBC questioned why does Taylor Swift write so many one-note melodies?

Take, for example, her first US number one, Our Song. establishes another of Taylor’s trademarks: The one-note melody. These static vocal lines, where she sings at one pitch for a sustained period, crop up on all of her her albums – and increase in frequency when she switches lanes from country to pop.

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You can hear it on all four songs she’s released ahead of her new record, Reputation, which comes out this Friday. It’s most apparent on the lead single, Look What You Made Me Do, where the entire chorus is delivered in a sinister monotone.platinum

But it’s less of a cop-out than you might think, and here’s why. Repetitive melodies that centre around a single note are part of that appeal. They emphasise her relatability by mimicking the cadence of speech.

It helps that her lyrics are effortlessly conversational and vernacular. “We are never, ever getting back together” is a clumsy song title but it makes perfect sense in Taylor’s brand of teen-speak. The impression is that you’re hanging out with a friend, chatting about boys (and it’s almost always about boys)…

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