Future of Q magazine in doubt as coronavirus crisis hits media

By VMZ Staff on May 20, 2020

Bauer reviews portfolio of UK titles as pandemic accelerates fall in print advertising

The music monthly Q is one of 10 magazines that could disappear from newsagents’ shelves as one of the UK’s biggest publishers considers the future of print titles as the coronavirus crisis hastens the shift of readers and advertisers online.Q magazine front cover

The German-owned Bauer Media, which owns magazines in the UK including Grazia and Empire as well as the Kiss, Magic and Absolute radio networks, said that many already struggling magazines will not be sustainable after the pandemic passes.

The publisher said that following a review of its portfolio it is considering closing, selling, merging or moving to digital-only format Q, Simply You, Your Horse, Planet Rock, Sea Angler, Mother & Baby, Golf World, Practical Photography, Car Mechanics and Modern Classics.“Bauer publishes nearly 100 magazines in the UK, and some titles that were already challenged, unfortunately, are not expected to be sustainable after the crisis. We must protect the long-term health of our business and ability to invest in future growth by re-shaping our portfolio.”

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