The band’s co-founder and lead singer, Roger Daltrey personally visited the Mint to strike one of the first coins.
Images of the new coin reveals that they are printed with recognisable symbols from the band’s career, including a Mod logo, a Union flag on a Rickenbacker pinball guitar.
When placed together, the symbols on the coin form a pinball table, a knowing nod to the track ‘Pinball Wizard’ and album ‘Tommy’, one of the band’s most iconic records.
The Mint has also employed innovative technology, with a number of coins featuring a special ‘shockwave’ effect, radiating from the speaker – elevating the detail of the coin. Designers and craftspeople at the Mint have developed this effect in honour of The Who’s record-breaking loud concert – a record that was held for a decade.
In 2008 The Who teamed up with Volkswagen to create a one of a kind 1965 T1 Campervan that was auctioned in aid of Teenage Cancer Trust. Now more than a decade later 'The Magic Bus' returns in scale-model size!
Access the exclusive pre-order window by following this link and grab an iconic piece of Who memorabilia before it's gone!
The ‘Magic Bus’ is a The Who branded Volkswagen 1965 Type 2 T1 panel van. Featuring 'The Who' famous logo and iconic images of the original four band members. Designed by The Who’s art director Richard Evans.
The Who And Heinz Beanz Reunite After 50 Years For Limited-Edition Charity Cans
There is a total of 500 limited-edition cans available to buy today from the official artist store in the U.S. for just $8.00 (USD).
To celebrate the release of The Who Sell Out – Super Deluxe Edition, Sky Arts will screen a special Classic Albums documentary on The Who Sell Out at 9pm BST on Friday 23rd April, the day of the album’s 2021 release and also Heinz and THE WHO are launching limited-edition “Beanz Meanz The Who” cans, and this is no sellout; the cans sold in the U.S will raise funds for Teen Cancer America, and the U.K. cans will raise funds for child hunger charity Magic Breakfast and cancer support charity Teenage Cancer Trust, Heinz and THE WHO’s respective charity partners.
A giant, hand-signed (empty) 57.5cm (H) x 42cm (D) version of the limited-edition can is also being auctioned off for the charities via givergy.uk/HeinzTheWho from Thursday, April 15 to Sunday, April 25.