This was one of those magnificent ideas where everybody learned more from Beatle mistakes than Beatle successes. In 1966, the Beatles’ recording contract with EMI Records expired, and they re-entered into a 9-year contract with EMI in 1967. The next year, the Beatles decided to form their own record company, Apple Records, and discovered that EMI was not willing to release them. In a complicated series of confusing maneuvers, the Beatles remained with EMI, but signed a separate agreement between EMI’s American subsidiary, Capitol Records, and Apple. The result was that American releases contained the Apple label while British releases did not (at first). In addition to this mess, the Beatles legally hired two different business managers (American Allen Klein and Paul’s new father-in-law Lee Eastman) at Apple, and all contracts between Apple, EMI, and Capitol were revised. Hilarity and lawsuits soon followed, and the Beatles painfully set the standard for what NOT to do when forming your own record company.
Although the Beatles did not invent satellite television, they were the highlighted subject of the first ever live global satellite television broadcast in June, 1967. The TV program was called “Our World,” and it featured the contributions of artists and citizens of 19 different nations. Using four different orbiting satellites, the program was able to be broadcast live to anyone interested in receiving the signal anywhere in the world, and the Beatles performed an in-studio live version of “All You Need Is Love,” which was specially written by John for the broadcast, to close out the program.
Although many different musical acts hold variously scattered chart-topping marketing successes, no specific artist has ever come close to the nearly inexplicable global phenomenon the Beatles enjoyed in the Spring of 1964. On March 21, the Beatles held #1, #2, and #3 in Billboard’s Hot 100 (for a total of seven songs in that week’s poll). On March 28, they held #1, #2, #3, and #4 (ten songs in all) in that week’s Billboard Hot 100. On April 4, they staggeringly held #1, #2, #3, #4, AND #5 (for a total of twelve songs) in the Billboard Hot 100. On April 11, the Beatles added two more songs to the Billboard Hot 100 (fourteen in all). During this same time frame, they were also snagging most of the album and singles Top Ten lists in the UK, Canada, and Australia.
This item could almost be a separate list in and of itself. The Beatles (and their recording engineers) either pioneered or popularized Artificial Double Tracking (ADT), back masking, tuned feedback, spliced audio loops, distortion, equalization, stereo effects, multi-tracking (overdubbing), compression, phase shifting, and innovative “microphoning.” Although the Beatles are not credited with the invention of most of these studio tricks, they were responsible for directly inspiring countless musical acts that were desperate to copy their unique sounds.
By 1968, the American radio dial preferred to have music on AM and talk radio on FM, and most AM stations played music in a three-minute single format. This meant that any singles significantly longer or shorter than three minutes were ignored by AM stations, because it would wreck their repetitive hourly format to play it. When the Beatles released “Hey Jude” as a single in August, 1968, it was nearly 7 1/2 minutes long, and AM stations simply chopped off the song at the 3:00 mark, which denied listeners the chance to hear their favorite part – “Na na na nanananaaa.” At KSAN-FM in San Francisco, radio pioneer Tom Donahue used the promise of a whole “Hey Jude” single coupled with other innovative ideas (commercial-free blocks of music, playing whole album sides at a time, etc.) as a means to lure listeners away from local AM stations to his uniquely programmed FM station, and the idea eventually snowballed across the country. Within ten years, American radio stations had almost completely switched places, and put music on FM and talk radio on AM.
