Elton John takes on Kylie Minogue and launches his own non-alcoholic sparkling wine

By VMZ Staff on March 25, 2026

Elton John and his husband David Furnish are reportedly producing their own line of non-alcoholic apple juice as they become the latest stars to create their own drink.

The Elton John Zero Blanc de Blancs non-alcoholic sparkling wine is priced at £10 at Sainsbury’s. This limited-edition bottle, celebrating Sir Elton John’s final UK tour show, is available for a short time and features an exclusive “Elton John Zero” label, making it a collectible for both fans and wine enthusiasts.

In addition to its unique appeal, the Elton John Zero Blanc de Blancsis described as a stylish alcohol-free sparkling option for those looking to enjoy bubbles without the alcohol. The wine has been noted for its versatility as a celebratory drink and is expected to sell quickly due to high demand and the star’s enduring popularity.

Kylie Minogue and Gary Barlow better watch out as Elton John has launched his own bubbly. The iconic star has announced Elton John Zero - A non-alcoholic sparkling wine, that was crafted alongside husband David Furnish to ensure that everyone can enjoy tipple at one of their infamous parties.

The musician, 73, who celebrated 30 years sober in July, is following in the footsteps of Kylie Minogue, who has a range of wine, and David Beckham, who has whisky.

According to The Mirror, Elton and David's venture has already got a star-studded waiting list with Victoria Beckham and Elizabeth Hurley expressing interest.

Elton said: "Elton John Zero was born from a simple yet exquisite idea – to create a world where every moment of celebration can be shared by all. Our 0% alcohol Blanc de Blancs captures the elegance, effervescence, and joy of a traditional Blanc de Blancs, without compromise. Crafted with care and intention, it embodies the art of inclusion - inviting everyone to raise a glass, savour the sparkle, and share in the timeless celebration of togetherness."

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