The Rockster range – created with the help of Teufel – sees Fender continue to diversify its catalog of portable speakers.
Fender has teamed up with German speaker manufacturer Teufel for the Rockster, a series of new Bluetooth speakers.
In recent years, a host of amp brands have put more attention into their home audio speaker wings. Orange, for example, has the Pyramid Audio System and the Orange Box to its name. For Marshall, amp sales accounted for just 5% of the Marshall Group’s revenues in 2023, dwarfed instead by its home audio earnings.
Now, Fender has continued its own home audio activities in a bid to hold a greater presence in a market that is becoming increasingly popular for amp firms.
It's not the first time it's created home audio products. The maple-adorned portable Riff speaker turned heads at NAMM 2023, but this new collaboration places fresh emphasis on its desire to succeed in a different kind of speaker market.
Teufel has been designing audio products since 1979, so it’s well-placed to guide these new designs. The series launches with a trio of speakers and their designs focus on portability, party-friendly features, and practicality.
Each speaker has been designed to meet different audio needs – be it at home or on-the-go – and they come in at varying price points.
At $599.99, the Rockster Air 2 “premium party speaker” is the priciest of the bunch. Made for “live events and the stage,” it looks to go beyond the bedroom with a high-capacity battery that promises hours of playback even when turned up to 11.
