Fender’s FA-135CE beginner acoustic-electric guitar drops to a crazy $149 for Cyber Monday

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Over Hendrix, Nirvana, Pete Townshend, David Gilmour, Fender is launching Fender’s FA-135CE   

Tread the road to stardom this Cyber Monday with a generous $50 off a fantastic Fender at Guitar Center

Guitar Center’s Cyber Weekend deals are seriously hotting up, with a huge range of products, including electric guitarselectric guitar stringsacoustic guitars for beginners and guitar amps available with massive discounts. And with $50 knocked off the usual $199.99 price, this Fender FA-135CE Concert acoustic-electric guitar offer is definitely worth a look, especially if you’re a beginner.

Fender's FA-135CE beginner acoustic-electric guitar drops to a crazy $149 for Cyber Monday

This guitar puts paid to any debate that you have to spend loads of money to get your hands on a good guitar. Fender has spent many decades making the best instruments possible for the lowest price, and the FA-135CE is proof of that.

Fender FA-135CE guitar: Was $199.99, now $149.99
You really can’t go wrong with the big ‘F’ on the headstock. The slim neck and comfortable body size mean this guitar is impossible to put down, making the Fender FA-135CE a perfect beginner instrument. Natural, Black, Sunburst and classy all-mahogany finishes are all available from Guitar Center, who are knocking off $50 this Cyber Monday.

Fender Play – Sources by Reuter – Cnbc- Techcrunch.com -Fender – You Tube – Over

45 percent of the company’s guitars sell to first-time players, but 90 percent abandon the instrument within a year and never become repeat customers.

“The 10 percent who make it through the first year own an average of seven guitars,” Mooney said in an interview. “When we gathered the data and looked at the facts, we said, ‘Oh my God, if we just reduced the abandonment rate by even 10 percent, we could perhaps double the size of the industry.’

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Fender/Handout via REUTERS

The musical instrument industry grew 9 percent to $7.1 billion in retail sales over the past five years but remains well below its 2005 peak of $7.7 billion, according to data from The Music Trades magazine.

 

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Courtesy of Danny Zapalac/Fender

Moreover, the electric guitar was virtually absent from the Top 20 music charts in the past five years. The guitar industry hoped video games like “Guitar Hero” would ignite interest among teenagers. Instead, electric guitar sales fell from 1.2 million units in 2011 to just over 1 million in 2016, according to The Music Trades. The overall guitar market held steady at around 2.5 million units per year during that period, thanks to growth from acoustic instruments.

A young man uses Fender Play, a new subscription-based digital learning program from Fender for desktop and iPhone with instructor-guided video lessons as seen in this undated photo received by Reuters July 5,

Fender Play aims to address some key trends, Mooney said. About half of first-time buyers are women, according to Fender’s research, and they are buying acoustic guitars online and going to sites like YouTube for lessons. For those new players, he said, traditional music stores can be intimidating.

 

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