The one-hour special, produced by Bichota Films, is an immersive visual experience in celebration of Karol’s chart-topping album Tropicoqueta that stormed in at No. 1 on Top Latin Albums Chart and No. 3 on the overall Billboard 200 in July.
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La Premiere came out on local channels at the same time across 40 countries, including the U.S., Karol’s native Colombia, Mexico, Nicaragua, Paraguay, Uruguay, Guatemala, and more. As fans worldwide crowded around their televisions, Karol delivered a megaproduction worthy of the appointment viewing.
Produced by Karol’s Bichota Films, the special was introduced by none other than Univision’s Don Francisco, and featured exclusive performances of 12 Tropicoqueta tracks like “Latina Foreva,” “Papasito”, and “Dile Luna.” The reimagined tracks were filmed in multiple locations across Mexico City, Los Angeles, Cartagena, and Medellín. “I’ve been working on it since March, recording in different places around the world where it’s kind of a movie,” Karol told Rolling Stone when talking about the visual album.
Karol made La Premiere extra special by incorporating the premiere of the official music video for the Pharrell Williams-produced “Ivonny Bonita.” Directed by Carolina Giraldo, Pedro Artola, and STILLZ, the visual finds Karol twisting around in the dirt of a dark, mystical forest before she physically breaks free from the chains that bind her, and unleashes her fiery side (literally). “I believe we all have our own version of [Ivonny], a force that rises when everything else falls apart, a small light that reminds us who we truly are,” Karol said during the broadcast. “Today, I want you to celebrate yours. Embrace her, listen to her, recognize her, applaud her,” she added.
