About Robert Plant – Reid had already signed with high-profile producer Mickie Most, who’d gone ahead and attached Reid’s career-long nickname of Superlungs to the gifted singer.

Therefore, the sweet-voiced rock prodigy had little choice but tourn down Page’s offer — instead suggesting the guitarist take a look at West Bromwich’s new “Greek god” on the music scene.That would be Plant. Page did just that and obviously liked what he saw. When joining The New Yardbirds, Plant brought along his buddy John Bonham to play the drums, and the rest is rock ‘n’ roll history.