Madison Beer is the next celebrity to join the Fortnite Icon Series.
The pop star’s pair of outfits (skins) and cosmetics will debut in the Fortnite Item Shop on Thursday (Sept. 24) at 8 p.m. ET. Beer has been a diehard fan of Fortnite since about 2022, and can’t even estimate the countless hours she’s spent gaming.
“I would say this is definitely up there with being nominated for a Grammy and playing [Madison Square Garden],” Beer tells Billboard. “There’s things in my life that I am just obsessed with, and that I would die for, and Fortnite is one of them.”
The 27-year-old’s February appearance on Hot Ones seemed to thread the needle and convince Epic Games it was time to collaborate with Beer in a larger capacity — she has had emotes in the past — and join the likes of Ariana Grande, Travis Scott, Eminem and Lady Gaga in the Icon Series.
Beer says she was “super hands on” with the collaboration, making sure everything came out exactly how she’d envisioned it, to the point they went back and forth on how her hair would look in gameplay.
The “Bittersweet” singer’s bedazzled pink angel look from her performance at the 2025 Victoria’s Secret Fashion Show is one of the two outfits, equipped with thigh-high boots that will flame when reacting to music. “That was a really fun experience, so being a part of this is exciting,” Beer says.
