The song was first made available on a limited run of just 500 CDs, all sold exclusively at Analog Record Shop in Tustin, California on Friday (August 21), a store just miles from Rodrigo’s upcoming Daisy Chain Fields festival. All 500 copies sold out that day.
The track has been made available exclusively through a limited run of 500 CDs sold only at the Analog Record Shop in Tustin, California, which is located around eight miles from Irvine’s Great Park, which will be the site of Rodrigo’s Daisy Chain Fields festival next Saturday (August 29).
All 500 copies sold out on Friday (August 21), and it is expected that the track will receive a wider streaming and digital release on Monday (August 24), although Rodrigo has not confirmed this.
Now, Rodrigo has confirmed that the song has been added to major streaming platforms, writing on Instagram earlier today (August 24): “Surprise!!! Serena Joy out on streaming platforms now. A portion of all net proceeds go to Daisy Chain Fields Fund. I love this song so much!!!!”
The track takes its name from Serena Joy Waterford, a central character in Margaret Atwood’s 1985 dystopian novel The Handmaid’s Tale. Serena helps establish the patriarchal and authoritarian regime of Gilead, only to find herself stripped of rights and freedoms by the system she promoted.
