The new collaboration is dubbed ‘Infinite Ozzy’, and comprises 10 empty cans that the Black Sabbath legend drank from. These cans were then re-sealed to contain his DNA, and are now about to be sold for $450 a piece (£335), as NME reports.
The process of re-sealing the cans was held at a laboratory, and the metal veteran personally signed each one himself. The sale will take place ahead of the huge “final” show that Ozzy and his Black Sabbath bandmates will play in Birmingham next month.
“Once technology and federal law permit, fans can use this DNA to try to clone Ozzy in the future and enjoy him for hundreds of years to come,” Liquid Death’s publicity team said, explaining what sparked the idea for the partnership.
Last summer, the Prince of Darkness made an appearance in an advert for the brand’s ‘Death Dust’ product –an electrolyte drink mix.
