Rumours of new music from the rock giants follow on from the guitarist recently signing a deal with Primary Wave, an agreement that will see them work together on “the exploitation of his name, image, and likeness and the development and exploitation of future creative projects”
Outlets including Variety have speculated that the deal involved a nine-figure sum, and Primary Wave have said they believe the potential when it comes to “branding and content opportunities” is “boundless”.
They also added that they are working with the guitarist to “establish a footprint across social media channels”, and Townshend has said that the deal is both “a joy for me” and will help him move “forward with my creative and performative work”.
Townshend recently posted a new message on his Instagram page showing a new “writing studio” in London he purchased that was built by British pop star Rick Astley. In the comments section of the page, a fan remarked, “There’s no way you’re gonna do another Who album.”
This prompted the following response from Townshend: “You might be wrong. Roger wants to give it a try.”
Pete also replied to fans’ comments about the equipment he has in the studio.
A couple of other well-known artists shared messages on Townshend’s Instagram post. Graham Nash wrote, “Quite the setup!” Black Keys drummer Patrick Carney offered, “You are really not only the greatest rhythm guitarist you are also the funniest one.”
The WHO album was released in December 2019. It peaked at No. 2 on the Billboard 200 and No. 3 on the U.K. albums chart.
In a separate Instagram post, Townshend revealed that he and Daltrey were planning to attend some of the 2026 Teenage Cancer Trust benefit shows at Royal Albert Hall in London. The Cure’s Robert Smith now curates the event, which Daltrey oversaw until 2024.
I cash in on my past! I live off it. If I tour with Roger I make a bit of money, but I don’t do it because I love it, I do it because it keeps interest in the past. It leads us to a new audience sometimes. “You know, we lost Bob Pridden, our long time sound man, a couple of years ago and our fabulous road manager/ production manager Roy Lamb is retiring. “Roger and I are still banging on with new people around us. “It’s a question of, really, what is feasible, what would be lucrative, what would be fun, and after all i'm 80 and i feel like slow down
“As many of you already know, I’ve never really enjoyed touring at all, but this last couple of bashes – the UK tour, the shows in Europe and the American tour – I admit I started to get a real feeling of fulfilment.
