About 35,000 Elvis fans went to Porthcawl this weekend for a festival celebrating the king of rock’n’roll.
Elvis impersonators will have their faces scanned by police in a bid to catch troublemakers and criminals.
About 35,000 fans of The King are expected to attend the world’s largest Elvis festival in Porthcawl, Bridgend, on 22 September.
South Wales Police will use facial recognition technology – used at the Champions League – to seek out wanted criminals and known troublemakers.
Insp Scott Lloyd said it would help stamp out anti-social behaviour.
The technology was trialled on 3 June at the UEFA Champion’s League Final in Cardiff, with 70,000 fans’ faces scanned and matched against 500,000 “custody images” during the match at the Principality Stadium.
It will be used at the Porthcawl festival, which takes place over three days, to seek out those who have caused problems at the festival in the past.
Officers will then engage with identified suspects “one-to-one” in a bid to help the festival run without any problems.
The force said while people’s privacy would be respected the move would help prevent crime.
Insp Lloyd said: “We want them to enjoy the festival without causing the issues that they may have been involved in during previous years.
“The facial recognition technology is just one of the tools that we will be using to help with preventing crime and disrupting anti-social behaviour at the event,” he added.
As the name suggests, Porthcawl Elvis Festival is all about Elvis. Yep, now in its 11th year, it’s a three-day event dedicated to Mr Presley in the seaside resort of Porthcawl. It’s actually the biggest festival of its kind in the world!
Porthcawl Elvis Festival runs between September 26 and 28 for a weekend of rock ‘n’ roll. The annual celebration of the King takes place right across the town in more than 20 venues.
The Grand Pavilion and Hi Tide are the major hosts, with over 100 shows across the weekend. Other venues joining in the fun include the Bay, Blue Water Club, Brentwood Hotel, the Cabin, General Picton, Porthcawl Hotel, Rock Inn, the Seahorse, Ship and Castle and the Swan.