The Swedish company, co-founded by ABBA’s Björn Ulvaeus, is known for their digital avatars and immersive experiences.
Pophouse CEO Jessica Koravos would not disclose the deal’s financial details or describe the company’s plans for the Turner acquisition but told The Associated Press “that one of the reasons that we were so interested in Tina is because she has such an incredible visual presence and such an incredible stage energy. And so, we’re very much looking at projects that can portray that and try to recreate that to some degree.”
“What we want to do is really help to consolidate her legacy,” she added. “I think that Tina Turner is up there, or is going to be up there, with the Elvises and the Marilyn Monroes of the world.”
Koravos would not confirm if a digital avatar is on the way. She did say Pophouse will announce plans in the next six months.
Turner, known as the “Queen of Rock ’n’ Roll” for her chart-topping hits such as “What’s Love Got to Do With It,” “The Best” and “Proud Mary,” died in 2023 at 83. Across her multidecade career, Turner won 12 Grammy Awards — including a Lifetime Achievement Award — was inducted into the Rock & Roll Hall of Fame in 1991 and 2021, was honored at the Kennedy Center in 2005 and sold over 150 million records worldwide.
