The music video was directed by Eric Richter, who filmed the video during the North America leg of their world tour, which started in June. Described as a song for “anyone who’s sick of being controlled and manipulated,” the fast-paced video rapidly flashes back and forth between concert footage of the band performing live and dramatic close-ups of each of the five members passionately performing the song as a bright screen shines behind them.
Between powerful slow-motion moments and the raw energy of the band displayed both on and offstage through the pulsating rhythm of the drums and dynamic electric guitar riffs, the atmosphere of both the song and music video expertly depict the message of the lyrics, which is described by Blabbermouth as “[questioning] how much we’re willing to sacrifice to stay on the path of least resistance, when really it’s time to resist.”
As Amy Lee passionately sings, we must ask ourselves “Where’s the line?” when it comes to those who will do anything to break our spirit. The song was co-written with, and produced by, Zakk Cervini (Bad Omens, YUNGBLD, Bring Me The Horizon, Spiritbox) and Jordan Fish (Bring Me The Horizon, Poppy, House of Protection, Architects).
Evanescence will kick off the highly-anticipated UK and Europe Arena leg of their World tour on September 8 at Leeds First Direct Arena before finishing the leg at London’s iconic venue The O2 on September 13 and moving on Europe. They have partnered with the non-profit organization PLUS1 so that $1/£1/€1 from every ticket sold will support organizations providing humanitarian aid and medical relief to those in need around the world, having raised over half a million dollars so far.
